Advertising? Sugar coating determining what the customer pays (7)
I believe the answer is:
pricing
'determining what the customer pays' is the definition.
I can't judge whether this definition defines the answer.
'advertising? sugar coating' is the wordplay.
'advertising?' becomes 'PR' (public relations).
'sugar coating' becomes 'icing' (I've seen this before).
'pr'+'icing'='PRICING'
Can you help me to learn more?
(Another definition for pricing that I've seen is " Evaluating the worth of".)
Want a hint initially instead of a full solution?
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