Allurement (10)
I believe the answer is:
enticement
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">allurement</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I know that enticement is a type of invitation)</span><br/ ><br/ >This is all the clue.<br/ ></span>
(Other definitions for enticement that I've seen before include "Something alluring" , "Carrot" , "Attraction" , "Something which tempts" , "A lure" .)