Crossword Genius

Angler’s enticement (4)

Ross

I believe the answer is:

bait

(Other definitions for bait that I've seen before include "Food used as lure" , "Lure; tease" , "A lure to catch fish" , "Food on a hook to attract fish" , "Angler's lure for fish" .)

I've seen this clue in The Times.
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