Asking price (4)
I believe the answer is:
cost
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">asking price</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I've seen this in another clue)</span><br/ ><br/ >This is the entire clue.<br/ ></span>
(Other definitions for cost that I've seen before include "Amount required as payment" , "Charge" , "Outlay required to buy" , "Fee" , "penalty" .)