Crossword Genius

Broadcast in a manner so pointed! (3)

Ross

I believe the answer is:

sow

I'm a little stuck... Click here to teach me more about this clue!

'broadcast' is the definition.
(sowing is a kind of broadcasting)

'manner so pointed' is the wordplay.
I cannot really understand how this works, but
'so' is found in the answer.
A single letter 'w' remains which might be clued in a way I don't see.
This explanation may well be incorrect...

'in a' is the link.

Can you help me to learn more?

(Other definitions for sow that I've seen before include "Female bear" , "One who takes care of litter" , "Scatter seed; pig" , "Female pig" , "She lives in 11" .)

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