Crossword Genius

Cannabis lovers head for sativa hair products (7)

Ross

I believe the answer is:

stoners

I'm a little stuck... Click here to teach me more about this clue!

'sativa hair products' is the definition.
I know nothing about this answer so I can't judge whether it can be defined by this definition.

'cannabis lovers head for' is the wordplay.
I cannot quite understand how this works, but
'for' could be 'to' (eg both can mean 'in the opinion of') and 'to' is located in the answer.
This explanation may well be incorrect...

Can you help me to learn more?

(Another definition for stoners that I've seen is " #They killed Stephen".)

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