Crossword Genius

Controversial drug and why one does it? (7)

Ross

I believe the answer is:

emotive

I'm a little stuck... Click here to teach me more about this clue!

'controversial' is the definition.
(I've seen this before)

'drug and why one does it?' is the wordplay.
I cannot really understand how this works, but
'drug' could be 'e' (E is another name for ecstasy) and 'e' is present in the answer.
'one' could be 'i' (Roman numeral) and 'i' is present in the answer.
'it?' could be 't' (abbreviation. e.g. in 'tis) and 't' is located in the answer.
The remaining letters 'move' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for emotive that I've seen before include "able to get going" , "arousing passion" , "Stirring feelings" , "Arousing deep feeling" , "Arousing great feeling" .)

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