Crossword Genius

Convincing suggestion for businessman? (6)

Ross

I believe the answer is:

cogent

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'convincing' is the definition.
(similar in meaning)

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for cogent that I've seen before include "Strong" , "Well argued, compelling" , "'Clear and logical, argument say (6)'" , "'Powerfully persuasive, argument say (6)'" , "Clearly argued" .)

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