Embarrassing (12)
I believe the answer is:
cringeworthy
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">embarrassing</span>' is the definition.<br/ ><span class="explanation-format__explanation">(cringeworthy can mean very embarrassing)</span><br/ ><br/ >This is all the clue.<br/ ></span>
(Other definitions for cringeworthy that I've seen before include "Acutely embarrassing" , "Causing embarrassment" , "Severely embarrassing" .)