Crossword Genius

Excessive promotion (4)

Ross

I believe the answer is:

hype

<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">excessive promotion</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I've seen this in another clue)</span><br/ ><br/ >This is the entire clue.<br/ ></span>

(Other definitions for hype that I've seen before include "Ballyhoo" , "Publicity stunt" , "used by pusher?" , "Sales gimmickry" , "Puffery" .)

I've seen this clue in The Telegraph.
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