Humiliation as Sam beaten badly (9)
I believe the answer is:
abasement
'humiliation' is the definition.
(synonyms)
'sam beaten badly' is the wordplay.
'badly' is an anagram indicator (letters in the wrong order).
'sam'+'beaten'='sambeaten'
'sambeaten' is an anagram of 'ABASEMENT'.
'as' acts as a link.
(Other definitions for abasement that I've seen before include "shame" , "Discredit" , "that one humbly displays" , "demeaning" , "belittling" .)