Crossword Genius

Its welcome is silent (3)

Ross

I believe the answer is:

mat

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'silent' is the definition.
Both the answer and definition are adjectives. Perhaps you can see an association between them that I don't see?

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for mat that I've seen before include "Tangle" , "carpeting" , "coaster" , "dull finish" , "Small carpet" .)

I've seen this clue in the Evening Standard.
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