Crossword Genius

Macaroni cheese sandwiches not appealing to many (5)

Ross

I believe the answer is:

niche

I'm a little stuck... Click here to teach me more about this clue!

'appealing to many' is the definition.
I can't judge whether this defines the answer.

'macaroni cheese sandwiches' is the wordplay.
'sandwiches' indicates the answer is hidden within the clue (the answer is sandwiched in by the clue).
'NICHE' can be found hidden inside 'macaroni cheese'.

'not' acts as a link.

Can you help me to learn more?

(Other definitions for niche that I've seen before include "small specialised market" , "Specialist area" , "Place that's cosy" , "good spot!" , "Specialized market" .)

I've seen this clue in The Independent.
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