Crossword Genius

Make pear juice possibly in publicity event (5,10)

Ross

I believe the answer is:

press conference

I'm a little stuck... Click here to teach me more about this clue!

'make pear juice' is the definition.
Although both the answer and definition are singular nouns, I cannot understand how one could define the other.

'publicity event' is the wordplay.
I cannot really see how this works, but
'publicity' could be 'press' (I've seen this before) and 'press' is found within the answer.
The remaining letters 'conference' is a valid word which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).

'possibly in' acts as a link.

Can you help me to learn more?

(Other definitions for press conference that I've seen before include "media interview" , "media gathering" , "One way to get fruit juice" , "Q&A session" , "media event" .)

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