Play on words (3)

I believe the answer is:

pun

'play on words' is the definition.
(synonyms)

This is the entire clue.

(Other definitions for pun that I've seen before include "Bit of paronomasia; witticism" , "Form of wordplay" , "A play on words, perhaps the lowest form of wit" , "A play on words - not the height of wit" , "A play on words, not really wit" .)

I've seen this clue in The Mirror, The Times, The Independent, the Newsday, the Penny Press, The Irish Independent, the King Feature Syndicate, the Sydney Morning Herald, The Sun, the Evening Standard, the USA Today and The Telegraph.

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