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Request millions during sample TV programme (10)

Ross

I believe the answer is:

taskmaster

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'tv programme' is the definition.
Although both the answer and definition are singular nouns, I cannot understand how they can define each other.

'request millions during sample' is the wordplay.
'request' becomes 'ask' (to ask is to request something).
'millions' becomes 'm' (abbreviation).
'during' is an insertion indicator.
'sample' becomes 'taster' (I've seen this before).
'ask'+'m'='askm'
'askm' put into 'taster' is 'TASKMASTER'.

Can you help me to learn more?

(Other definitions for taskmaster that I've seen before include "One proverbially hard job given to" , "hard boss" , "Person enforcing hard work" , "Disciplinarian" , "schoolteacher" .)

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