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Self-importance (3)

Ross

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3

7

<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">self-importance</span>' is the definition.<br/ ><span class="explanation-format__explanation">(synonyms)</span><br/ ><br/ >This is the entire clue.<br/ ></span>

(Other definitions for ego that I've seen before include "Self-esteem or self-importance" , "Inner self" , "Sense of identity" , "One's self image" , "number one" .)

I've seen this clue in The Star Tribune, The Telegraph, The Washington Post, The Guardian, the Penny Press, the USA Today, The Sun, the LA Times and the Universal.
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