Crossword Genius

Tennis stars involved in broadcasting (5)

Ross

I believe the answer is:

seeds

I'm a little stuck... Click here to teach me more about this clue!

'tennis stars' is the definition.
The definition and answer can be both people as well as being plural nouns.
Maybe you can see an association between them that I don't see?

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for seeds that I've seen before include "Favoured entrants in a knock-out competition" , "Small hard fruits" , "nuts" , "top tennis players" , "Genesis" .)

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