Crossword Genius

That woman sounded doubly pretentious (6)

Ross

I believe the answer is:

chichi

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'pretentious' is the definition.
(I've seen this before)

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for chichi that I've seen before include "3[AFFECTATION]?" , "Very chic, repetitively" , "Extremely chic or sophisticated, from French" , "Affectedly trendy" , "Very chic and smart - twice?" .)

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