Unconvincing copy (6)
I believe the answer is:
flimsy
I believe this is a double definition.
'unconvincing' is the first definition.
(thesaurus)
'copy' is the second definition.
(thesaurus)
(Other definitions for flimsy that I've seen before include "Insubstantial, light and thin" , "Lacking strength and solidity" , "Weak, insubstantial" , "Light and thin, fragile" , "Lightweight" .)