1996 Ben Elton stage play; 1998 Laurence Olivier Award for Best New Comedy winner (7)

I believe the answer is:

popcorn

(Other definitions for popcorn that I've seen before include "Puffed maize" , "modified maize" , "At the cinema something to get through" , "Exploded maize" , "Heated maize kernel" .)

I've seen this clue in The Mirror.

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