Crossword Genius

A horseshoe, for the Colts (4)

Ross

I believe the answer is:

logo

(Other definitions for logo that I've seen before include "A company's printed symbol or emblem" , "Corporate emblem" , "Printed symbol as organisation's emblem" , "Emblematic design" , "Vigour; relish" .)

I've seen this clue in the USA Today.
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