Crossword Genius

A newspaper includes odd pieces in French to impress (6)

Ross

I believe the answer is:

affect

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'to impress' is the definition.
(synonyms)

I don't understand how the remainder of the clue works.

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(Other definitions for affect that I've seen before include "Put on" , "Arouse sadness or sympathy like tear-jerker" , "Impact, have a bearing on" , "Have impact on or arouse sadness in" , "Assume" .)

I've seen this clue in The Independent.
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