Crossword Genius

A ropy image? (3)

Ross

I believe the answer is:

guy

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'image?' is the definition.
(Guy is an example)

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for guy that I've seen before include "Make fun of, tent rope" , "Rope; man's name" , "Man; effigy" , "Rope; man" , "Steadying rope" .)

I've seen this clue in the Evening Standard.
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