A Russian name for cloth (5)

I believe the answer is:

serge

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'for cloth' is the definition.
(serge is a kind of cloth)

I don't understand the rest of the clue.

(Other definitions for serge that I've seen before include "Material to suit" , "Frenchman" , "Twilled fabric; name" , "Strong twilled worsted fabric" , "Stuff" .)

I've seen this clue in the Evening Standard.

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