Crossword Genius

A substantial proportion may get hit on the road (5)

Ross

I believe the answer is:

third

I'm a little stuck... Click here to teach me more about this clue!

'a substantial proportion' is the definition.
The definition and answer can be both relationships as well as being singular nouns.
Maybe you can see an association between them that I don't see?

'get hit on the road' is the wordplay.
'get hit on' becomes 'thi' (I can't justify this - if you can you should believe this answer much more).
'the road' becomes 'rd' (abbreviation).
'thi'+'rd'='THIRD'

'may' is the link.

Can you help me to learn more?

(Other definitions for third that I've seen before include "degree" , "Ordinal number" , "Bronze medal position" , "Less than half, rather" , "Eroica, Beethoven's - symphony" .)

I've seen this clue in the Evening Standard.
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