Crossword Genius

A win? Not once (5)

Ross

I believe the answer is:

again

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'once' is the definition.
Both the answer and definition are adverbs. Perhaps there's a link between them I don't understand?

'a win?' is the wordplay.
'win?' becomes 'gain' (synonyms).
'a'+'gain'='AGAIN'

'not' acts as a link.

Can you help me to learn more?

(Other definitions for again that I've seen before include "repeat order" , "Here we go ___" , "On the other hand" , "Anew" , "Next time" .)

I've seen this clue in The Times.
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