Crossword Genius

Action to increase one's sense of importance (3,4)

Ross

I believe the answer is:

ego trip

(Other definitions for ego trip that I've seen before include "This boosts" , "selfish display" , "Self-aggrandising conduct" , "Action that inflates one's self-importance" , "Activity designed to boost self-esteem or conceit" .)

I've seen this clue in The Times.
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