Crossword Genius

Advertising catchphrase (6)

Ross

I believe the answer is:

slogan

'advertising catchphrase' is the definition.
(I've seen this before)

This is the entire clue.

(Other definitions for slogan that I've seen before include "Battle cry - advertising phrase" , "Word or phrase adopted as motto" , "Identifying catchword" , "War cry - advertising jingle" , "advertising catch phrase" .)

I've seen this clue in the USA Today, The Telegraph and the Newsday.
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