Crossword Genius

Aimless publicity break (6)

Ross

I believe the answer is:

adrift

'aimless' is the definition.
(synonyms)

'publicity break' is the wordplay.
'publicity' becomes 'ad' (advert).
'break' becomes 'rift' (I've seen this before).
'ad'+'rift'='ADRIFT'

(Other definitions for adrift that I've seen before include "Not anchored, floating freely" , "Disoriented" , "Purposeless" , "Wandering aimlessly" , "Floating freely, not moored" .)

I've seen this clue in The Telegraph.
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