Alien sport broadcast over ancient European region (7)

I believe the answer is:

etruria

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'ancient european region' is the definition.
The definition suggests a singular noun which matches the answer.

'alien sport broadcast over' is the wordplay.
'alien' becomes 'et' (extraterrestrial).
'sport' becomes 'ru' (rugby union).
'broadcast' becomes 'air' (to air on TV).
'over' is a reversal indicator.
'air' back-to-front is 'ria'.
'et'+'ru'+'ria'='ETRURIA'

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(Other definitions for etruria that I've seen before include "old country" , "Roman name for Tuscany" , "Old name for Tuscany" , "Classical Tuscany" , "Former state" .)

I've seen this clue in The Times.

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