Alluring beauty or charm (7)
I believe the answer is:
glamour
<span class="explanation-format__ClueExplanation">I believe this is a double definition.<br/ ><br/ >'<span class="explanation-format__original">alluring beauty</span>' is the first definition.<br/ ><span class="explanation-format__explanation">(I've seen this before)</span><br/ ><br/ >'<span class="explanation-format__original">charm</span>' is the second definition.<br/ ><span class="explanation-format__explanation">(I know that charm can be written as glamour)</span><br/ ><br/ ></span>
(Other definitions for glamour that I've seen before include "Alluring beauty or charm" , "Fascinating beauty" , "Beauty created by clothes and make-up" , "Charm and allure" , "Groomed beauty, allure" .)