Alluring beauty or charm (7)
I believe the answer is:
glamour
I believe this is a double definition.
'alluring beauty' is the first definition.
(I've seen this before)
'charm' is the second definition.
(I know that charm can be written as glamour)
(Other definitions for glamour that I've seen before include "Alluring beauty or charm" , "Fascinating beauty" , "Beauty created by clothes and make-up" , "Charm and allure" , "Groomed beauty, allure" .)