Almost flog Ray? That's inconsiderate (7)
I believe the answer is:
selfish
'inconsiderate' is the definition.
('selfish' is associated in meaning with 'inconsiderate')
'almost flog ray?' is the wordplay.
'almost' means to remove the last letter (most of the word but not all of it).
'flog' becomes 'sell' (I've seen this before).
'ray?' becomes 'fish' (ray is a kind of fish).
'sell' with its final letter taken off is 'sel'.
'sel'+'fish'='SELFISH'
'that's' acts as a link.
(Other definitions for selfish that I've seen before include "Egotistical" , "Concerned only with one's personal welfare" , "without consideration" , "inconsiderate" , "Concerned only with no. 1" .)