Crossword Genius

Always a loss, apparently, but not to be repeated (5,5)

Ross

I believe the answer is:

never again

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'always' is the definition.
Both the definition and answer are adverbs. Perhaps you can see a link between them that I don't see?

I don't understand how the rest of the clue works.

Can you help me to learn more?

I've seen this clue in The Irish News.
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