Crossword Genius

Always heard after goal or try (9)

Ross

I believe the answer is:

endeavour

I'm a little stuck... Click here to teach me more about this clue!

'try' is the definition.
(I know that try can be written as endeavour)

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for endeavour that I've seen before include "The first handle inspector has" , "Try hard (to achieve)" , "Morse" , "Determined effort" , "Aspire; attempt" .)

I've seen this clue in The Telegraph.
Want a hint initially instead of a full solution? Install my app