Crossword Genius

Always near telly, unfortunately (9)

Ross

I believe the answer is:

eternally

'always' is the definition.
(I've seen this in another clue)

'near telly unfortunately' is the wordplay.
'unfortunately' indicates an anagram.
'near'+'telly'='neartelly'
'neartelly' with letters rearranged gives 'ETERNALLY'.

(Other definitions for eternally that I've seen before include "Always and ever" , "Always and forever" , "for good" , "Nearly let out forever" , "all the time" .)

I've seen this clue in The Times.
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