Always near telly, unfortunately (9)
I believe the answer is:
eternally
'always' is the definition.
(I've seen this in another clue)
'near telly unfortunately' is the wordplay.
'unfortunately' indicates an anagram.
'near'+'telly'='neartelly'
'neartelly' with letters rearranged gives 'ETERNALLY'.
(Other definitions for eternally that I've seen before include "Always and ever" , "Always and forever" , "for good" , "Nearly let out forever" , "all the time" .)