Announced market price for photo (6)

I believe the answer is:

selfie

I'm a little stuck... Click here to teach me more about this clue!

'for photo' is the definition.
(I have seen 'Personal photo' mean 'selfie' so perhaps 'photo' could also mean 'selfie')

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for selfie that I've seen before include "21 [PHOTO]" , "Personal photo" .)

I've seen this clue in The Times.

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