Crossword Genius

Appeal of daily male! (5)

Ross

I believe the answer is:

charm

'appeal' is the definition.
(synonyms)

'daily male' is the wordplay.
'daily' becomes 'char' (both can mean a cleaner).
'male' becomes 'm' (common abbreviation).
'char'+'m'='CHARM'

'of' is the link.

(Other definitions for charm that I've seen before include "Spell; ornament" , "Bewitch or delight" , "Group of goldfinches" , "Greatly delight" , "Attractive manner" .)

I've seen this clue in The Telegraph.
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