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__ appeal (4)

Ross

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'appeal' is the definition.
(I know that appeal can be written as allure)

This is all the clue.

(Other definitions for allure that I've seen before include "Powerful attraction" , "Glamorous appeal" , "Enchanting attractiveness" , "Seduce" , "Entice or attract - sounds like a decoy" .)

I've seen this clue in the Penny Press, the Evening Standard and the USA Today.
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