Crossword Genius

Appealing to reduce vitamin (4)

Ross

I believe the answer is:

cute

'appealing' is the definition.
(I've seen this before)

'reduce vitamin' is the wordplay.
'reduce' becomes 'cut' (synonyms).
'vitamin' becomes 'E' (E is an example).
'cut'+'e'='CUTE'

'to' acts as a link.

(Other definitions for cute that I've seen before include "Pretty and attractive" , "Endearing" , "Location" , "Small and attractive - cunning" , "Quaintly pleasing" .)

I've seen this clue in The Mirror.
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