Applied ointment and made someone feel more embarrassed (6,2,2)

'more embarrassed' is the definition.
I don't know anything about this answer so I cannot judge whether this works.

'applied ointment and made someone feel' is the wordplay.
I cannot quite see how this works, but
'ointment' could be 'rub' (ointment which is rubbed on) and 'rub' is found in the answer.
'and' could be 'n' (common abbreviation for 'and') and 'n' is found within the answer.
'feel' could be 'be' and 'be' is present in the answer.
This explanation may well be incorrect...

Can you help me to learn more?