Crossword Genius

Apply, as effort (5)

Ross

I believe the answer is:

exert

(Other definitions for exert that I've seen before include "Bring into use, strength or influence" , "Bring into use, say strength" , "Bring into play, wield" , "Employ" , "Wield - apply" .)

I've seen this clue in the Newsday.com, the Wall Street Journal and the Newsday.
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