Arousing intense feeling (7)

I believe the answer is:

emotive

'arousing intense feeling' is the definition.
(I've seen this before)

This is all the clue.

(Other definitions for emotive that I've seen before include "Arousing intense feelings" , "arousing passion" , "Argumentative" , "Arousing strong feelings" , "Arousing deep feeling" .)

I've seen this clue in The Times and The Guardian.

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