Crossword Genius

Article by female is containing 50 minute pictures (7,5)

Ross

I believe the answer is:

feature films

I'm a little stuck... Click here to teach me more about this clue!

'pictures' is the definition.
(feature film is a kind of picture)

'article by female is containing 50 minute' is the wordplay.
I cannot quite understand how this works, but
'article' could be 'a' (the indefinite article in English) and 'a' is located in the answer.
'female' could be 'ms' (Ms. is an example) and 'ms' is located in the answer.
'50' could be 'l' (Roman numeral) and 'l' is present in the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for feature films that I've seen before include "Pictures" , "Principal movies in cinema programmes" .)

I've seen this clue in The Telegraph.
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