Crossword Genius

Artificial fly (4)

Ross

I think it could be either:

lure

herl

'artificial fly' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for lure that I've seen before include "Entice, bait" , "Tempt invoking rule" , "Temptation" , "draw" , "Tempt with some kind of reward" .)

I've seen this clue in The Daily Mail.
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