As 1D might be - odds on very sunburnt (9)

I believe the answer is:

sponsored

I'm a little stuck... Click here to teach me more about this clue!

'as 1d might' is the definition.
I can't tell whether this defines the answer.

'odds on very sunburnt' is the wordplay.
'odds' becomes 'sp' (betting abbreviation for starting price).
'very' becomes 'so' (both can mean 'extremely').
'sunburnt' becomes 'red' (I've seen this in another clue).
'sp'+'on'+'so'+'red'='SPONSORED'

'be' is the link.

Can you help me to learn more?

(Other definitions for sponsored that I've seen before include "With backing" , "(Of event) supported financially" .)

I've seen this clue in The Independent.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.