Crossword Genius

As felled with a loud cry? (6)

Ross

I believe the answer is:

timber

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'as' is the definition.
The definition and answer can be both substances as well as being singular nouns.
Perhaps you can see a link between them that I don't see?

I can't explain the rest of the clue.

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(Other definitions for timber that I've seen before include "Watch out for falling tree!" , "Ash perhaps" , "Wood that's been cut and prepared" , "Mind the falling tree!" , "wooden" .)

I've seen this clue in the Evening Standard.
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