Crossword Genius

Asking price (4)

Ross

I believe the answer is:

cost

'asking price' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for cost that I've seen before include "Amount required as payment" , "Charge" , "Outlay required to buy" , "Fee" , "penalty" .)

I've seen this clue in The Times.
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