Crossword Genius

Assimilate quickly and sneer (5)

Ross

I believe the answer is:

scoff

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'sneer' is the definition.
(I've seen this in another clue)

I don't understand the remainder of the clue.

Can you help me to learn more?

(Other definitions for scoff that I've seen before include "Deride - guzzle" , "Speak contemptuously or drink informally" , "Mock" , "Greedily consume" , "Jeer - eat quickly" .)

I've seen this clue in The Daily Express.
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