Crossword Genius

Associate to make things more difficult (7)

Ross

I believe the answer is:

involve

I'm a little stuck... Click here to teach me more about this clue!

'associate' is the definition.
Although both the answer and definition are verbs in their base form, I can't understand how they can define each other.

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for involve that I've seen before include "Implicate or be bound up with" , "Require" , "Contain; envelop" , "Embroil" , "Absorb" .)

I've seen this clue in The Globe and Mail.
Want a hint initially instead of a full solution? Install my app